branding & print design
This portfolio showcases branding and print design work for large corporations and associations to local non-profits and small companies – from identities, postcards and rack brochures to integrated branded communications.
identity for a sign company doing monument entry signs to interior signage
new identity as part of a branding program for the vascular med society
identity for a local community organization in two formats for more versatility
identity for a sign company doing monument entry signs to interior signage
Identity work
Identities need to function well in B&W as well as color, that is the basis of my initial concepts.
Logos or identities become a major element in establishing a brand and should reflect key characteristics and tome of the brand.
established standards and produced the asic branding manual
stationery as part of rebranding program
stationery system developed for new identity
established standards and produced the asic branding manual
Branding
Branding builds on the identity and creates a cohesive, consistent representation of the company and it's values and experience.
Maintaining a consistent core message and visual elements creates a brand that becomes recognizable and memorable.
pro-bono design for a semi-annual 24-page magazine for the Frank Loyd Wright Building Conservancy
a mini z-fold brochure designed to be a trade show habdout
die-cut invitation and program with history for a hospital's 40th anniversary
pro-bono design for a semi-annual 24-page magazine for the Frank Loyd Wright Building Conservancy
Print Collateral
Though so much has gone digital. there is still a need and often a desire for a great printed brochure, annual report or stationery.
These can also be the basis for resources on a clients website to print as desired.
one of two small postcards announcing the company relocation
oversized postcard personalized on two sides promoting a new machine
an oversize postcard promoting awareness and screenings
one of two small postcards announcing the company relocation
Direct Mail
Direct mail can be a key component in an integrated marketing campaign that includes email and social media marketing.
Postcards, oversized postcards, dimensional direct mail that can include a premium can really capture an audience's attention.